STRATEGIC PUBLIC RELATIONS

Strategic Public Relations: What is it and Why is it impactful for your business?

Strategic public relations (PR) is the practice of utilizing media to promote and nurture a positive public perception.

Strategic communication is “the purposeful use of communication by an organization to fulfill its mission.” Identifies key concepts, including audience analysis, goal setting, and message strategy. The term strategic has been most often used in the context of management and decision-making power.

 
 

Examples of how we’ve used strategy in the past:

 

Strategic communications uses message development with high levels of planning and research of audience behaviors and perceptions to fulfill the organization's mission. The messages are created to target specific audiences and help position an organization's communication goals with its structural goals.

What are the principles of strategic communication?

The five fundamental principles of strategic communications

  • Intentional message design. First, you must determine what you want your communications plan to convey.

  • The correct platform.

  • Calculated timing.

  • Audience selection and analysis.

  • Desired impact.

    Effective communication strategies in business can help organizations improve the overall productivity of the workforce, create a positive presence for the organization in the market and instil a sense of trust among employees. These factors play a major role in the success of a business

    This will establish credibility and increase sales. An effective PR strategy is a crucial component of a successful business. Publicity offers extensive benefits including credibility, effectiveness, a positive brand image and a strong online and community presence.

    Learn more about how one of our communications experts can assist with your next campaign.